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Brand Identity


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Wedding Venue

Legacy Ranch: Guesthouses & Wedding Chapel

Set in the Hill Country, a high-class yet rustic venue for a fairytale wedding nested in a grove of post oaks. Legacy’s brand is charming, elegant and simple showcasing that beauty lies in the details.

This Venue had a previously established elegant logo mark accompanied by type in Sultrans font that needed to nestle into a single identity. While the client had some excellent content on their website in very detailed writing, it wasn’t clear where to navigate and was in need of some organization. I like to say your website should be a tool to generate leads, not a glorified brochure. On top of the website it was important to have some coordinating marketing materials like brochures and business cards. A particular goal to keep in mind was to maintain the balance of the historic guesthouses, which can cater to both weekender guests and wedding stays, and the marketing to the wedding chapel. They didn’t want to loose the charm for what has ultimately put them on the map in the first place with the addition of new wedding marketing. 

Guiding Traffic

It’s no secret that there are many venues located in Texas’ Wine Hill Country, Fredericksburg and Dripping Springs. In the crowded market, it was important to highlight their unique features not found at other venue options. With this, I provided guidance to drafting the right content that lends itself to a comprehensive user experience. So users can find the information they’re looking for with ease while highlighting the unique guesthouse Hill Country experience. 

In the first 3 months, the changes increased the number of users visiting the contact page by 250%. There was a 20% increase in the number of pages users visited throughout the site and an 11% increase in viewer retention time overall.

Interested in working with me?

Ready to boost your brand for greater sales? If you need a captivating identity that resonates with your audience, let's connect. I specialize in revitalizing brands, crafting compelling visual stories that resonate with your target market. Whether it's a logo tweak or a full brand overhaul, I'm here to enhance your market presence. Don't settle for a dated brand – let's create an identity reflecting your unique story and propelling your business forward.

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